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Guides and tools for new resellers

The Reseller Hub

Everything a new reseller needs, in the order you need it: buying, grading, photos, pricing, shipping and the rules. Plain English, checked against the real sources. Lesson 01 is free to read.

Start the school Or open the toolkit

Part 1: The Reseller School

5 levels. 17 lessons.

Read in order, or jump to what you need. The map remembers where you got to on this device. Lesson 01 is free and the Reseller Pass opens the rest.

  1. Start rightNot started
  2. Buy smartNot started
  3. List like a proNot started
  4. Sell and shipNot started
  5. GrowNot started

Finish every lesson in a level to sew on its patch. Saved on this device only.

  1. Level 1

    Start right

    What reselling really involves, setting up properly and choosing where to sell.

    Tools: Box profit planner Side income checker Platform fee comparer

    1. 01Reselling, honestlyFreeWhat reselling really involves: the work, the money maths, the rules once you trade, and how to start small without being sold a dream.9 min
    2. 02Set up properly: hobby, side hustle or businessBought stock to resell? You're probably trading. How the trading allowance works, when to register with HMRC, what apps report and which accounts to use.10 min
    3. 03Choosing where to sellWhich app suits your stock? Vinted, Depop, eBay, Whatnot and Etsy compared on fees, account rules and effort, plus cross-listing without selling twice.10 min
  2. Level 2

    Buy smart

    How wholesale lots work, planning a first buy you can afford, and grading what arrives.

    Tools: Kilo to pieces estimator Box profit planner

    1. 04How wholesale vintage worksKilos, bales and grades explained, plus how to vet a supplier, pay safely and work out the true cost of a lot before you spend a penny.11 min
    2. 05Planning your first buyPlan a first wholesale order you can afford to get wrong: budget, sold-price research, cost per piece, space and time, and your first week.8 min
    3. 06Grading and describing conditionInspect every piece, pick the right platform condition and write flaw notes buyers trust. Honest grading heads off not as described claims and keeps you legal.10 min
  3. Level 3

    List like a pro

    Prep, photos, measurements, titles and honest vintage wording.

    Tools: Measurement card builder Listing title builder

    1. 07Prep: clean, steam, fixWash by the care label, shift stains without wrecking fabric, steam safely and fix what is worth fixing, so every piece is ready for its photos.9 min
    2. 08Photos that sellSet up a daylight photo spot, shoot the same full shot list every time, show every flaw and keep colours true, so buyers get exactly what they saw.11 min
    3. 09Measuring and sizingMeasure every piece flat in cm and inches. Where the tape goes on tees, shirts, jackets, jeans and dresses, plus sizing notes buyers can trust.11 min
    4. 10Titles, descriptions and searchGet found, then get trusted: a title formula for eBay, Vinted, Depop and Etsy, the fields and hashtags search reads, and a copy-ready description template.10 min
    5. 11Identifying vintage and staying authenticRead labels, stitching and zips to date a piece, word the era so you can prove it, and keep fakes and bootlegs out of your listings.9 min
  4. Level 4

    Sell and ship

    Pricing from sold comps, packing and posting, then buyers, returns and disputes.

    Tools: List price helper Platform fee comparer

    1. 12Pricing that sellsFind what your pieces really sell for, set a floor and list price that survive fees and offers, and shift slow stock without undercutting.11 min
    2. 13Packing and shippingPack clothes so they arrive dry and as described, pick the right parcel size, use each platform's label, keep proof, post abroad and handle returns.11 min
    3. 14Customers, returns and disputesLowball offers, refunds, lost parcels, not as described claims and scams: what to say to buyers and what the law actually requires.10 min
  5. Level 5

    Grow

    Records and tax, the rules for traders, and scaling up without burning out.

    Tools: Side income checker Real hourly rate

    1. 15Money, records and tax as you growKnow your real profit, keep records HMRC accepts, claim the right expenses and avoid nasty surprises from a January tax bill, Making Tax Digital or VAT.11 min
    2. 16Selling as a business: the rulesBought stock to resell? Then you're almost certainly a trader. The UK rules on returns, reviews, fakes, kidswear and ads, in plain English.11 min
    3. 17Scaling up: time, stock and brandGrow without burning out or running short of cash: cut your time per piece, run a stock system, reinvest with a buffer and build a brand honestly.10 min

Free and Pass

What's free, and what the Pass adds

Start free. If the hub suits you, one Reseller Pass opens every lesson, playbook and tool in full for 12 months.

Free, no account needed

  • Lesson 01 in full: Reselling, honestly
  • The first part of every other lesson and playbook
  • The glossary, with 150+ terms
  • The fee comparer: your take-home on each platform for one sale price
  • The box profit planner basics: your own fees, the receipt and break-even
Read lesson 01 free

Reseller Pass

  • All 17 lessons and 6 playbooks in full
  • All 8 tools at full power
  • The full fee comparer: the fee breakdown, VAT registered view, extras, postage and saved comparisons
  • The full box planner: platform fee models, what-if, save and copy
  • The Starter Pack: 5 printable sheets and a CSV records template

One payment of £19.99 for 12 months, no auto-renew, UK only

Or £9.99 added to an order with stock from our shop. Discount codes don't apply to the Pass.

No subscription. When the 12 months are up, you decide.

See what the Pass includes

Already have a Pass? Log in

How this hub makes money: Solent Vintage Wholesale sells wholesale stock, and the Reseller Pass unlocks the full hub. You never have to buy stock from us to use it, and if we ever add a paid or affiliate link, we will label it.

Part 2: The Toolkit

Tools for the maths

8 calculators and builders for the sums every reseller ends up doing on the back of a receipt. The sums run in your browser. The fee comparer and the box planner are free to use. The Pass adds their full versions and every other tool.

Open the full toolkit

  1. T01

    Box profit planner

    Cost per piece, break-even and profit for a box.

    £4.00 a piece

    Before fees and your other costs. Illustrative until you type your own.

    Open the full planner with these numbers
  2. T02 Platform fee comparer What you keep from the same sale on each platform, after fees.Open tool
  3. T03 Pass List price helper The list price that still leaves your number after fees and offers.See what it does
  4. T04 Pass Real hourly rate What your reselling time really pays once every step is counted.See what it does
  5. T05 Pass Kilo to pieces estimator Roughly how many pieces a kilo lot holds, by garment mix.See what it does
  6. T06 Pass Side income checker Trading allowance or real expenses, and which thresholds to watch.See what it does
  7. T07 Pass Measurement card builder Copy-ready measurements in cm and inches for your listings.See what it does
  8. T08 Pass Listing title builder A search-friendly title with a length check for each platform.See what it does

Myth wall

Stuff the internet gets wrong

  • Reality

    A big bale means a big pile of work, plus pieces that won't sell. Bigger lots usually cost less per piece, but only pay off if you have the time, space and buyers to move them (How wholesale vintage works).

    Read the lesson: Reselling, honestly

  • Reality

    Neither tax law nor consumer law has a side hustle category. Buy to resell, even part time alongside a job, and you're almost certainly trading. If you trade on your own without setting up a company, you're a sole trader: you and the business are the same person. A limited company is an optional bigger step, covered in Money, records and tax as you grow.

    Read the lesson: Set up properly: hobby, side hustle or business

  • Reality

    Buyers know their size in the brands they wear now. A tag from another decade, country or brand may tell them far less than they think, and it cannot show shrinkage, stretching or alterations. Quote the tag and add measurements, every time.

    Read the lesson: Measuring and sizing

  • Reality

    A new account has no followers, so early shows can be quiet. Audiences usually take time to build, so plan on a regular schedule, honest descriptions and fast shipping, because late shipping also hurts your visibility.

    Read the playbook: Whatnot playbook

How we check

Figures wear a care label

Fees and rules change. Fees, thresholds and rules in the hub show their source and when we checked them, or tell you where to check.

  1. Official sources firstGOV.UK, HMRC and each platform's own help pages come before anything else.
  2. One registry, every pageEach figure lives in one place, so a change reaches every lesson and tool.
  3. Can't confirm it? We link the source instead of printing a number.

Latest checks from the registry

  1. CheckedPlatform reporting sales thresholdGOV.UK
  2. CheckedOnline cancellation periodlegislation.gov.uk (Consumer Contracts Regulations 2013, reg 29 and 30)
  3. CheckedeBay business fee, clothingeBay Help: Fees for business sellers
  4. CheckedVAT registration thresholdGOV.UK
  5. CheckedDepop processing feeDepop Help Centre
  6. Check this oneFacebook Marketplace feessee Facebook Help Centre
  • Checked. We read the primary source on the date shown.
  • Rough estimate. A rule of thumb, or a sum worked out from official figures. Treat it as a guide.
  • Check this one. We could not confirm it, so we link the source and show no number.

Part 3: Platform playbooks

Where to sell, fabric by fabric

Each platform is cut from different cloth: fees, rules, what buyers expect, in plain facts with no favourites.

Compare fees side by side

Part 4: Glossary

Speak the trade

The words other resellers throw around, from bales to break-even, in plain English.

150+ terms in the full glossary. Browse A to Z

Bale
A large block of clothing compressed and strapped at a fixed weight, usually sold unopened on the supplier's description of its category and grade.
Cost per piece
Everything you paid for a wholesale lot, delivery included, divided by the number of pieces in it.
Pit to pit
Straight across the chest from armpit seam to armpit seam, with the garment laid flat and smoothed but not stretched, often written P2P.
Comps
Short for comparables: recently sold items like yours, with the same brand, era, size and condition, that you use to set a price.
Single stitch
One row of stitching on a tee's sleeve and bottom hems, a common sign of an older tee.
Proof of postage
Evidence you posted a parcel, such as a free certificate of posting from a Post Office counter or a digital receipt.
Badges of trade
The signs HMRC weighs to decide whether you are trading, such as a profit motive, how often you sell, and buying things specifically to sell on.
Not as described
When the item a buyer receives does not match the listing: a different size, colour or material, damage you did not mention, or a fake.

Part 5: Starter Pack

6 sheets for your first box

Checklists, a measuring card, a listing template and a records sheet, ready to print and keep by your rail.

Part of the Reseller Pass

  • PrintFirst buy checklist
  • PrintPhoto shot list
  • PrintMeasuring card
  • PrintListing template
  • PrintPacking checklist
  • CSVRecord keeping template
  • Checklists for buying, photos and packing
  • A measuring card and a listing template
  • A records sheet you can download as a CSV
  • Print them, or save them as a PDF
See the Starter Pack

Ready for your first box?

No rush. The hub is here to help you start well, whether you buy stock from us or not.

Shop wholesale How ordering works

Got a question the guides don't answer? Get in touch

  1. Plan your first buy
  2. Run your numbers in the profit planner
  3. Check how our grading works