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Level 4: Sell and shipLesson 12 of 17

Pricing that sells

Find what your pieces really sell for, set a floor and list price that survive fees and offers, and shift slow stock without undercutting.

  • Checked 28 Sep 2026
  • 11 min read
  • 28 checked facts, 1 estimate
  • Part 1 free, 8 parts with the Pass

Tools for this lesson: List price helperPlatform fee comparerBox profit plannerReal hourly rate

Price is where your earlier work pays off, or leaks away. Too high and a piece sits, tying up cash and space. Too low and you did the sorting, cleaning and photos for next to nothing. Good pricing is not a feeling: it is sold data, your own costs and a plan for the pieces that don't sell.

Three numbers for every piece

Before you type a price, know three numbers:

  • Your floor. The lowest price you will accept. Start from break-even: the cost of the piece (lot price with delivery and any import charges, divided by the pieces), plus packaging, any postage you pay and the platform's fees. Below break-even you lose money, so set your floor above it, with something for your time.
  • Your target. What pieces like this actually sell for, from your comps.
  • Your list price. Your target plus room for offers, your offer buffer, so a buyer can talk you down and you still land on target.

Not every piece sells, so the ones that do carry the rest. Aim for an average across the lot comfortably above its break-even price: Planning your first buy has the maths, and the Box profit planner runs it for a whole lot.

Reseller Pass

This lesson is part of the Reseller Pass

Part 1 is open to everyone. The other 8 parts of this lesson unlock with the Reseller Pass, along with the full school, every playbook and all 8 tools at full power.

In this lesson

  • 9 parts: part 1 above, 8 more with the Pass
  • 28 checked facts, each with its source and the date we checked it
  • Tools: List price helper, Real hourly rate, plus the full platform fee comparer and the full box profit planner

The Reseller Pass includes

  • The full Reseller School: 17 lessons in 5 levels
  • All 6 platform playbooks
  • All 8 tools at full power
  • The Starter Pack printables

£19.99 One payment, 12 months of full access, UK only

Or £9.99 added to an order with stock from our shop. Discount codes don't apply to the Pass.

Get the Reseller Pass

12 months, then renew if you want to. No automatic renewal.

No Pass needed for lesson 1, the glossary, and the fee comparer and box planner basics.