Platform playbookPlaybook 4 of 6

Whatnot playbook

Run your first Whatnot show the right way: real UK fees after VAT, auction formats, legal giveaways, honest on-camera flaws, shipping and payouts.

  • Checked 28 Sep 2026
  • 10 min read
  • 67 checked facts, 1 to check
  • Part 1 free, 8 parts with the Pass

Tools for this playbook: Platform fee comparerReal hourly rate (Reseller Pass)

How Whatnot works

Whatnot is a live selling app: you go live on camera and sell pieces one at a time while viewers watch, chat and bid, and payment, labels and buyer protection all run through the app.

You show each piece, say its size, measurements and flaws, then auction it or sell it at a fixed price. Orders land in Seller Hub, your seller dashboard, and the shipping clock runs from each sale, not from the end of the show. Prep and packing take real time too, so count it all with the real hourly rate tool.

Reseller Pass

This playbook is part of the Reseller Pass

Part 1 is open to everyone. The other 8 parts of this playbook unlock with the Reseller Pass, along with the full school, every playbook and all 8 tools at full power.

In this playbook

  • 9 parts: part 1 above, 8 more with the Pass
  • 67 checked facts, each with its source and the date we checked it
  • Tools: Real hourly rate, plus the full platform fee comparer

The Reseller Pass includes

  • The full Reseller School: 17 lessons in 5 levels
  • All 6 platform playbooks
  • All 8 tools at full power
  • The Starter Pack printables

£19.99 One payment, 12 months of full access, UK only

Or £9.99 added to an order with stock from our shop. Discount codes don't apply to the Pass.

Get the Reseller Pass

12 months, then renew if you want to. No automatic renewal.

No Pass needed for lesson 1, the glossary, and the fee comparer and box planner basics.