Level 1: Start rightLesson 03 of 17

Choosing where to sell

Which app suits your stock? Vinted, Depop, eBay, Whatnot and Etsy compared on fees, account rules and effort, plus cross-listing without selling twice.

  • Checked 28 Sep 2026
  • 10 min read
  • 62 checked facts, 1 estimate
  • Part 1 free, 6 parts with the Pass

Tools for this lesson: Platform fee comparer

Four ways to sell

Every platform is a trade-off. It brings you buyers, a checkout, shipping and a way to settle disputes. In return you pay fees, follow its rules and work its way.

  • Listing marketplaces like Vinted, Depop, eBay and Etsy: each piece waits until someone buys.
  • Live selling like Whatnot: you sell on camera in quick auctions or at fixed prices.
  • Local and social like Facebook Marketplace and Instagram: the platform does less, so both sides get less protection.
  • Your own website: you keep more of each sale but bring every buyer yourself.

If you buy stock to resell, you are likely to be a trader wherever you sell, and that decides the account you need (Set up properly: hobby, side hustle or business).

Reseller Pass

This lesson is part of the Reseller Pass

Part 1 is open to everyone. The other 6 parts of this lesson unlock with the Reseller Pass, along with the full school, every playbook and all 8 tools at full power.

In this lesson

  • 7 parts: part 1 above, 6 more with the Pass
  • 62 checked facts, each with its source and the date we checked it
  • Tools: The full platform fee comparer

The Reseller Pass includes

  • The full Reseller School: 17 lessons in 5 levels
  • All 6 platform playbooks
  • All 8 tools at full power
  • The Starter Pack printables

£19.99 One payment, 12 months of full access, UK only

Or £9.99 added to an order with stock from our shop. Discount codes don't apply to the Pass.

Get the Reseller Pass

12 months, then renew if you want to. No automatic renewal.

No Pass needed for lesson 1, the glossary, and the fee comparer and box planner basics.