Platform playbookPlaybook 6 of 6

More places to sell

Marketplace, TikTok Shop, Instagram, your own site and stalls: real fees, the rules, getting paid safely and what stock suits each.

  • Checked 28 Sep 2026
  • 9 min read
  • 51 checked facts, 1 to check
  • Part 1 free, 7 parts with the Pass

Tools for this playbook: Platform fee comparerReal hourly rate (Reseller Pass)

The channels beyond the big apps

Vinted, Depop, eBay, Whatnot and Etsy run the checkout, hand you a label and step in when a sale goes wrong. On the channels here, more of that job is yours: payment, postage, evidence and safety. Sometimes lower fees, usually fewer safety nets. Choosing where to sell compares the big five.

ChannelPlatform feeSafety net
Facebook MarketplaceNone known (check the current figure (opens in a new tab))None on local pick-ups
TikTok Shop UK9% (VAT included) (checked 28 Sep 2026, source 2) commissionTikTok's checkout and returns, once accepted
InstagramOnly your payment provider's feeOnly what your payment method gives you
Your own websiteMonthly plan plus card feesYour own policies and payment provider
Markets and fairsPitch fee set by the organiserThe buyer checks the piece before paying

Reseller Pass

This playbook is part of the Reseller Pass

Part 1 is open to everyone. The other 7 parts of this playbook unlock with the Reseller Pass, along with the full school, every playbook and all 8 tools at full power.

In this playbook

  • 8 parts: part 1 above, 7 more with the Pass
  • 51 checked facts, each with its source and the date we checked it
  • Tools: Real hourly rate, plus the full platform fee comparer

The Reseller Pass includes

  • The full Reseller School: 17 lessons in 5 levels
  • All 6 platform playbooks
  • All 8 tools at full power
  • The Starter Pack printables

£19.99 One payment, 12 months of full access, UK only

Or £9.99 added to an order with stock from our shop. Discount codes don't apply to the Pass.

Get the Reseller Pass

12 months, then renew if you want to. No automatic renewal.

No Pass needed for lesson 1, the glossary, and the fee comparer and box planner basics.